As many of you may have seen, Google Adwords has very recently added a new Adwords ad format - sponsored local business ads within Google Local. These local business ads appear in google local as a highlighted ad in the results column as well as an enhanced map marker that expands to display your business’s details.Google displays up to three sponsored local business ads per search result page. The highlighted listing contains the business name, address and URL as well as two user-inputted description lines. The map marker denotes the location of the business using an icon that can be chosen (from 11 possibilities) during ad creation. The info window that expands from the map can display the business information in the listing as well as a phone number and 125×125 pixel image/logo.

Having your ads appear on Google Local when a browser enters a relevant query is one way to reach even more customers look for your product or service in your geographic location. Ekamtech has begun to incorporate Adwords Local campaigns into its clients SEM portfolios with excellent success. If you would like more information about how Adwords Local can benefit your business please contact us.