The Google Webmaster Central blog has a recent post linking to a new guide they created that lists some of the best practices to improve their sites’ crawlability and indexing. The guide covers topics such as page titles, meta tags, anchor text, site navigation, URL structure among others.


I gave the guide a brief once over and found it to be a very useful starting point for those who want to make their own website and maybe can’t afford the services of a professional web designer and/or search engine optimizer. Even if you can afford the services of an SEO pro, it’s still nice to understand some of the basics of in-site optimization.


You can find a copy of the Search Engine Optimization Starter Guide here.