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May 30, 2006

Launch of Missing Kids Map

Filed under: Google Maps — admin @ 11:24 am

Ekamtech has launched Missing Kids Map, an interactive Google Maps mashup using data provided by the National Center for Missing and Exploited Children (with which we are unaffiliated).  Our hope is that the Google Maps format that we have implemented will make it easier for people to search for children that are missing in their area.

Feedback is encouraged - we strive to improve this product so that it is most useful to missing kids and their families, and those who help them.

May 10, 2006

Google Modifying Keyword Quality Based on Commerciality

Filed under: Google Adwords — Dave @ 8:35 am

Google is modifying the way they define keyword quality by considering the ‘commerciality’ of the keyword. In a recent interview a Google product manager suggested that Google will deliver more impressions for queries for which ads are useful and fewer ads on queries for which users might prefer not to see them.

The interview cited an example where queries such as ‘dog friendly parks in Mountain View’ would show fewer ads as Google feels users typing in these queries are most likely not interested in a product or service.


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