Internet Marketing Blog» Toronto Web Development, Internet Marketing and Facebook Applications http://www.ekamtech.com Toronto Web Development, Internet Marketing and Facebook Applications Wed, 24 Feb 2010 17:10:10 +0000 en hourly 1 YSM Tests ‘New’ Ad Model http://www.ekamtech.com/ysm-tests-new-ad-model/ http://www.ekamtech.com/ysm-tests-new-ad-model/#comments Tue, 11 Apr 2006 13:53:21 +0000 admin http://www.ekamtech.com/?p=385 Yahoo Search Marketing has been testing a new Ad Model, code name ‘Project Panama’, that includes “ad relevance” components that are similar to Google’s.

The initial article reporting Yahoo’s new Search-Engine ad model appears in Forbes Magazine.

Yahoo hopes a new ad model will result in an overall greater click through rate and therefore greater revenues. It will be interesting to see what Google’s response will be in terms of potential patent infringement.

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